Branding & Landing Page Design

I led the Arctic Vita Collagen project from day one, owning everything from branding to launch. The objective was to create a premium, trustworthy identity and a seamless e-commerce experience that communicates the health benefits of collagen while driving conversions.

My role & process:

1. Branding & Identity – Designed the Arctic Vita Collagen logo and packaging to establish a modern, wellness-focused brand image that conveys quality and credibility.
2. Research & Compliance – Studied user expectations in the health & wellness market, with a focus on trust signals (certifications, ingredient transparency, testimonials). Cross-checked content with the partner site Peptan to ensure accuracy and compliance.
3. Content & Storytelling – Crafted compelling narratives around the product’s benefits, supported by high-quality imagery, to educate users and build trust.
4. Wireframing & Prototyping – Created wireframes and interactive prototypes to design an intuitive shopping flow, optimizing navigation and purchase paths.
5. Visual Design & Graphics – Produced all graphics for web and marketing, ensuring consistency across the landing page, packaging, and brand assets.
6. Development Collaboration & QA – Worked with the team to prepare assets, review implementation, and test responsiveness and usability.
7. Launch – Delivered the live landing page, ensuring a polished and functional go-live experience.

Outcome:
The result is a clean, modern, and sophisticated e-commerce presence that highlights Arctic Vita Collagen’s premium health benefits. The branding and design reinforce credibility, the user flow supports frictionless purchases, and the overall experience aligns with the aesthetics and standards of the wellness industry.

Production Site: https://myopulence.com/default/arcticVita?collection=collagen