FOL.ONE — Website Revamp

I redesigned the FOL.ONE website to transform it into a bright, vibrant, and wellness-focused platform that connects with health-conscious consumers. The goal was to modernize the look and feel, align the visuals with the brand’s standards, and significantly improve the user experience.

My role & process:

1. Research & Analysis – Reviewed the existing site to identify usability issues and outdated design elements. Conducted user research to understand the lifestyle, values, and expectations of the health-conscious target audience.
2. Information Architecture – Reorganized content for clarity and accessibility, ensuring users can easily find product information, benefits, and purchase options.
3. Wireframing & Prototyping – Used Figma to draft wireframes and interactive prototypes, focusing on intuitive navigation and user flows that encourage engagement.
4. Visual Redesign – Created a clean, modern aesthetic with vibrant colors, energetic visuals, and wellness-driven imagery. Designed layouts to emphasize the product’s natural benefits through engaging storytelling.
5. Accessibility Improvements – Implemented WCAG 2.1 standards, including proper contrast, legible typography, and inclusive navigation, making the site accessible to a wider audience.
6. Collaboration & Handoff – Delivered final high-fidelity mockups, assets, and style guidelines, ensuring smooth handoff to developers.

Outcome:
The revamped site launched successfully as a modern, user-friendly, and brand-aligned digital experience. It now presents a clear, engaging narrative of the product’s benefits while offering an intuitive and accessible browsing journey for all users.

Production Site: https://fol.one/