At Opulence Global, I was the primary designer and builder of transactional, automated, and promotional email campaigns, shaping the company’s email communication strategy from the ground up. Using the Mailjet platform, I implemented a full range of solutions—Email Blasts, Transactional Emails, and Automated Workflows—that supported customer engagement, marketing promotions, and system-triggered communications.

I created branded, reusable templates and collaborated with the IT team to connect them to the system via API, ensuring customers received real-time automated updates such as order confirmations, shipping notifications, and password resets. For more complex templates, I applied advanced HTML and inline CSS coding to dynamically generate and loop through purchased product lists, display product details, generate invoices, and calculate totals—delivering personalized, accurate, and responsive communications.

In addition to system emails, I developed marketing and onboarding flows, promotional updates, and newsletters, always ensuring design consistency, responsive layouts, and readability across all devices. To guarantee reliability, I conducted extensive QA testing across multiple devices, screen sizes, and email clients, validating both light and dark mode rendering. Since many clients auto-adjust text and background colors in dark mode, I optimized the templates with proper fallback styles and tested edge cases to ensure clear text visibility, brand integrity, and accessibility in all environments.

By standardizing templates, aligning them with the brand’s identity, and implementing thorough testing protocols, I not only improved production efficiency but also enhanced the customer experience, ensuring every email was accurate, engaging, and dependable.